Loongbuy Finds Spreadsheet
Founded in 1994 by James Jebbia, Supreme has grown from a small skate shop in downtown New York City to a global icon in streetwear and fashion. Known for its bold logo, limited-edition drops, and collaborations with some of the biggest names in art, music, and design, Supreme has transcended its skateboarding roots to become a symbol of urban culture.
Supreme first opened its doors in a modest storefront on Lafayette Street in Manhattan. The brand quickly became a gathering spot for local skaters and artists, offering not only high-quality skateboards and apparel but also a sense of community. The store's minimalist design, featuring a red-and-white color scheme, became instantly recognizable.
The iconic Supreme logo, with its bold white lettering against a red rectangle, was inspired by Barbara Kruger's artwork. This simple yet striking design has become synonymous with the brand, appearing on everything from hoodies to skate decks to high-end collaborations, making it one of the most recognizable symbols in fashion.
Supreme's collaborations have been a key factor in its rise to prominence. From partnering with brands like Louis Vuitton and Nike to working with artists such as Jeff Koons and Damien Hirst, Supreme has consistently pushed the boundaries of what a streetwear brand can achieve. These limited-edition drops create a sense of exclusivity, driving demand and cementing Supreme's status as a cultural phenomenon.
While Supreme began as a New York City staple, its influence has spread worldwide. The brand now operates stores in major cities such as London, Paris, Tokyo, and Los Angeles. Despite its global reach, Supreme has managed to maintain its rebellious, underground ethos, appealing to a diverse audience of skaters, fashion enthusiasts, and cultural tastemakers.
In 2020, Supreme made headlines when it was acquired by VF Corporation, the parent company of brands like The North Face and Vans. This marked a new chapter for the brand, with promises of expansion while maintaining its core identity. As Supreme continues to evolve, its impact on fashion, art, and culture remains undeniable, shaping the way we think about streetwear and consumerism.