Weidian, which translates to "micro store," is a mobile-first e-commerce platform that allows individuals and businesses to set up their own online shops with ease. Launched in 2014, it was initially designed to cater to small businesses and individual entrepreneurs who wanted to sell products directly to consumers without the need for a physical storefront.

How Does Weidian Work?

The platform operates on a simple yet effective model. Sellers can create their own "micro stores" where they list their products, set prices, and manage transactions. Weidian provides a range of tools to help sellers customize their storefronts, manage inventory, and interact with customers. Buyers, on the other hand, can browse through a wide array of products, from fashion and beauty to home goods and electronics, all within the app.

Key Features of Weidian

• Social Integration:
• Decentralized Selling:
• User-Friendly Interface:
• Diverse Product Range: