Since its inception in 1966, Vans has risen to become one of the most iconic brands in the world of skateboarding and youth culture. Founded by Paul Van Doren and his partners in Anaheim, California, the brand began as a simple vision: to create durable, functional footwear for skateboarders.

What set Vans apart from the start was its commitment to authenticity. Unlike other brands, Vans focused on designing shoes that catered to the specific needs of skaters—grip, durability, and style. The brand's signature waffle sole, which was introduced early on, became a game-changer for skateboarders, providing unparalleled traction on their boards.

Vans also became known for its customization options. In the 1970s, the brand introduced its famous "Off the Wall"

Over the decades, Vans expanded its reach beyond skateboarding, becoming a staple in music, art, and streetwear. The brand collaborated with musicians, artists, and designers, further cementing its status as a cultural icon. From punk rock concerts to modern art galleries, Vans became synonymous with creativity and self-expression.