Guccio Gucci drew inspiration from his time working at London’s Savoy Hotel, where he was fascinated by the elegant luggage carried by guests. This experience led him to establish his own brand, focusing on creating luxurious leather products. The first collection included finely crafted luggage, handbags, and equestrian equipment, which soon became popular among the elite.

The Iconic GG Logo

One of the most recognizable symbols in the fashion world, the double G logo, was introduced in the 1960s. Standing for Guccio Gucci, the logo represents the brand’s commitment to sophistication and exclusivity. The interlocking Gs have since become a hallmark of luxury, appearing on everything from handbags to clothing.

Global Expansion

Under the leadership of Guccio’s sons, Aldo, Vasco, and Rodolfo, Gucci

Modern Era