In 1971, the company rebranded itself as Nike, named after the Greek goddess of victory. The famous "Swoosh" logo, designed by graphic design student Carolyn Davidson for just $35, became synonymous with athletic excellence and innovation. The same year, Nike introduced its first line of shoes, featuring the revolutionary Waffle Sole, created by Bowerman using his wife's waffle iron.

Nike's breakthrough came in the late 1970s with the introduction of the Nike Air technology, developed by aerospace engineer Frank Rudy. This innovation revolutionized the athletic shoe industry and solidified Nike's reputation as a leader in sports performance and innovation.

Over the decades, Nike has become more than just a sportswear brand; it has evolved into a cultural phenomenon. Its iconic slogans, such as "Just Do It", launched in 1988, have inspired millions of people around the world to push their limits and pursue their dreams. The brand's collaborations with high-profile athletes, including Michael Jordan, Serena Williams, and Cristiano Ronaldo, have further cemented its status as a global powerhouse.

Today, Nike continues to innovate, blending cutting-edge technology with sustainability. The company is committed to reducing its environmental impact, focusing on sustainable materials and manufacturing processes. From its humble beginnings in a small Oregon town, Nike has become a symbol of perseverance, innovation, and the relentless pursuit of excellence.